Pundits point to greedy boomers as the root of the nation’s spiraling economy. The generation has gotten such a bad rap lately that no one wants to be associated with them. Younger boomers are trying to break away, says Marian Salzman, chief marketing officer at Porter Novelli Worldwide in a special CNN commentary.
Salzman (who is accredited for coining the term “metrosexual”) says these “cuspers” (born between 1954 and 1965) are distancing themselves from older boomers.
“Cuspers, the age cohort that have been living in the shadow of the boomers, now have even more reasons to stake out their own separate identity and values … There’s still debate about whether cuspers are even a generation apart from boomers and where the generational boundaries lie. But those arguments miss the key point, which is that Americans want change. In Obama, they see the hopeful prospect of a new generation taking over. And in these dark days, they’re hoping against hope that his generation can usher in new, better values to guide the nation.”